2026-10-23T11:43:34

Indonesia E-Commerce & Building Materials Procurement 2026

E-commerce and building-materials procurement: as of 23 October 2026, Bank Indonesia Deputy Governor Filianingsih Hendarta said Indonesian e-commerce transactions reached Rp589.08 trillion in 2025 (+15.0%) with 4.22 billion transactions (+30.7%), and Rp374.28 trillion with 2.59 billion transactions in January-June 2026 (Kontan, 6 September 2026; calculated as a proxy of the four largest e-commerce players). For FMCG, Compas recorded Rp88.4 trillion in H1 2026 (+29.4% YoY; Homecare +78.3%), with Shopee and ShopTokopedia holding 99% (Industry.co.id, 20 August 2026). We found no public data separating the building-materials share within these figures; the "meaning for building-materials procurement" section is homeX analysis, not data. Some B2B platforms also offer quotes per BoQ and tax invoices; those features are each company's own claims.

Key Indonesian e-commerce data (as of 23 Oct 2026)

Indicator	Figure	Period	Note	Source
Indonesian e-commerce transaction value	2017 Rp42.2 T; 2018 Rp105.6 T; 2019 Rp205.5 T; 2020 Rp266.3 T; 2021 Rp401.1 T; 2022 Rp476.3 T	2017–2022	Pandemic surge (2020 +29.6%, 2021 +50.6%)	Kontan
Normalisation, then a rebound	2023 Rp453.75 T (-4.7%); 2024 Rp512.06 T (+12.9%); 2025 Rp589.08 T (+15.0%)	2023–2025	BI: the 2022-2023 slowdown was not a structural decline	Kontan
Transaction volume	2024 3.23 billion; 2025 4.22 billion (+30.7%); Jan-Jun 2026 2.59 billion transactions worth Rp374.28 T	2024-Jun 2026	Data are calculated as a proxy of transactions at the four largest e-commerce players	Kontan
FMCG on e-commerce	Rp88.4 T (+29.4% YoY); Homecare value +78.3%, volume +42%; F&B value +52.1%; Shopee and ShopTokopedia 99%	H1 2026	Compas data via Industry.co.id; FMCG is not building materials, only an indicator of online shopping behaviour	Industry.co.id
B2B procurement platform features (company claims)	Tokban example: quote from a BoQ in 1x24 working hours, one legal entity, tax invoice, payment to the company account, loading photo/video from the partner warehouse	Tokban page, Oct 2026	Self-claims, not verified; an example of the model only, not a recommendation	Tokban

Data as of 23 October 2026 from the linked sources; figures may be revised. BI figures are calculated as a proxy of the four largest e-commerce players and do not cover all digital transactions. Compas FMCG data cover FMCG products on marketplaces and not building materials. We found no public data separating building-materials sales on e-commerce. Tokban features are company claims. This article is general information, not investment or procurement advice.

Average per transaction (homeX calculation)

homeX calculation from BI data: value per transaction was about Rp158,533 in 2024 (Rp512.06 T divided by 3.23 billion), about Rp139,592 in 2025 and about Rp144,510 in January-June 2026. So Indonesian e-commerce is dominated by small tickets, whereas one building-materials order for a project is usually millions to tens of millions of rupiah. January-June 2026 equals 63.5% of full-year 2025, but the Ramadan season in Q1 means it is not right to simply double it.

What it means for building-materials procurement (homeX analysis, not data)

homeX analysis, not official data: (1) Growing online shopping habits (volume +30.7% in 2025) lower the barrier for buyers to compare building-product prices online, as with Mitra10 and Depo Bangunan, which display online prices. (2) For projects, B2B buyers usually need quotes per BoQ, tax invoices, specifications/SNI and delivery schedules, so documents and supply certainty matter as much as price. (3) Project order values are far above the e-commerce average, so negotiation, payment terms and goods inspection remain important. (4) An FMCG market where two marketplaces hold 99% does not automatically become a building-materials channel; we found no public data on that. All of this is a view, not a forecast.

How to read e-commerce data with care

First, the BI figures use a proxy of the four largest players, so they are not the whole market. Second, Compas FMCG is not building-materials data; do not infer material demand from it. Third, platform feature claims such as Tokban's are not independently verified. Fourth, compare prices of the same product and check the data date before buying.

Buyer tips

Send a complete BoQ (items, sizes, quantities, brands, location) so quotes can be compared.
Ask for a tax invoice, specifications and SNI certificates before a project order.
Compare prices of the same product and note the data date.
Make sure delivery cost, payment terms and claim procedure are in writing.

Request a Indonesia e-commerce transactions 2026 quote for your project

homeX can compare several brands at once and prepare a written quote for projects, renovations or shop stock. Send your needs (brand, size, quantity, location) via WhatsApp +62 821 1818 998, or visit the homeX showroom: Priskilla Tower, 6th floor, Jl. Atang Sanjaya No.21, Benda, Kota Tangerang, Banten 15125.

Disclaimer: prices change without notice and differ by store, city, pack size, grade and promotion. Data as of 23 October 2026; always confirm with the seller before buying.

FAQ

What was Indonesia's e-commerce transaction value in 2025? Rp589.08 trillion (+15.0%) with 4.22 billion transactions, per BI as quoted by Kontan on 6 September 2026.

How large were e-commerce transactions in January-June 2026? Rp374.28 trillion with 2.59 billion transactions per BI.

Is there data on building-materials sales on e-commerce? We found no public data separating building materials; Compas FMCG data are not building materials.