Sarmuji–ASAKI: Competitive Gas & Tighter Ceramic Import Rules

After the Indonesian Ceramic Industry Association (ASAKI) met Industry Minister Muhammad Sarmuji in Jakarta on 21 October 2026, the policy direction is clear: the government will push for competitive natural-gas supply for domestic tile plants and tighten entry of imported ceramics, including products from China. For Chinese suppliers and exporters this is not a repeat of the plant-utilisation story (#315); it is a policy map: HGBT/gas, antidumping duties (BMAD), SNI, and only a narrow window for selective relaxation.
Key Facts
- Minister Sarmuji: Indonesian ceramic makers can already produce almost every type; focus is competitive gas certainty and protection from cheap imports (2026-10-21, source: Industry.co.id, Minister Sarmuji–ASAKI on gas & ceramic imports (21 Oct 2026, accessed 6 Nov 2026)).
- ASAKI (Edy Suyanto): gas allocation ~73% of need; price should be US$8–8.5/MMBtu, but Sep–Oct disruptions pushed the October average to US$11/MMBtu (2026-10-21, source: CNBC Indonesia, ASAKI meeting with Minister on gas & Vietnam (21 Oct 2026, accessed 6 Nov 2026)).
- Bloomberg Technoz/Minister: China ceramic products face about 20–25% AD duty; possible India dumping to be reviewed by KADI (2026-10-21, source: Bloomberg Technoz, Minister on ceramic antidumping review (21 Oct 2026, accessed 6 Nov 2026)).
- Installed capacity 2026 ~686 million m²; utilisation projected 75% (~510 million m² output); 2026–2028 expansion +110 million m², ~Rp12 tn investment (2026-10-21, source: Industry.co.id, Minister Sarmuji–ASAKI on gas & ceramic imports (21 Oct 2026, accessed 6 Nov 2026)).
- Import relaxation only for ceramic types not yet made in Indonesia, and only case by case (2026-10-21, source: CNBC Indonesia, ASAKI meeting with Minister on gas & Vietnam (21 Oct 2026, accessed 6 Nov 2026)).
What Minister Sarmuji and ASAKI said
According to Industry.co.id and CNBC Indonesia (21 October 2026), Sarmuji stressed two pillars: certainty of gas supply so plants can plan output, and a gas price that remains competitive. ASAKI added that while ESDM Decree 281.K/2026 looks sound on paper, supply implementation failed, so the effective October price rose to US$11 per MMBtu—more than 50% above the expected HGBT range.
Indonesia ceramic import policy China: implications for exporters
- China AD duty 20–25%. The minister cited antidumping duties already applied to Chinese ceramics; exporters must cost landed price after BMAD, not FOB alone.
- Tighter SNI and technical rules. Products that Indonesia can already make will be protected as far as possible; secure SNI certification and full technical files before shipment.
- India is also watched. If KADI finds dumping from India, extra duties may follow—non-China import channels are affected too.
- Narrow relaxation. Only for types not produced in Indonesia. Do not bank on relaxation for standard mass tiles.
- Domestic market is strengthening. Rising utilisation and a 110 million m² expansion in 2026–2028 mean denser local competition; more realistic openings are in machinery, glaze, frit, or niche types still absent in Indonesia.
Practical steps before exporting to Indonesia
Map the HS code and current BMAD status at the Trade Ministry/KADI; prepare SNI testing; compare post-duty prices with local makers (Arwana, Roman and others); and consider local investment or partnership—ASAKI cited a former importer that built a plant in Subang. In short, Indonesia ceramic import policy China after the ASAKI meeting points to a more protective market for local makers. homeX, an Indonesian B2B building-materials platform, can help partners read project demand without promising customs privileges.
Indonesia ceramic import policy China: related articles and products
- Ceramic prices & US$11 industrial gas: ASAKI expansion
- Ceramic industry utilisation below 70%
- 2026 gas export halt: ASAKI response
- Keramika Indonesia 2027: China machinery & materials
- homeX building materials catalog
FAQ
What China ceramic AD duty did the minister cite? About 20–25%, as stated by Minister Sarmuji and reported by Bloomberg Technoz on 21 October 2026.
Why did ceramic gas rise to US$11? ASAKI cited supply disruptions in September–October 2026; the October average reached US$11/MMBtu versus an expected HGBT range of US$8–8.5.
Can every imported ceramic get a relaxation? No. Relaxation is only for types not yet produced in Indonesia, and it is highly selective.
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Sources: Industry.co.id, Minister Sarmuji–ASAKI on gas & ceramic imports (21 Oct 2026, accessed 6 Nov 2026); CNBC Indonesia, ASAKI meeting with Minister on gas & Vietnam (21 Oct 2026, accessed 6 Nov 2026); Bloomberg Technoz, Minister on ceramic antidumping review (21 Oct 2026, accessed 6 Nov 2026)