Jotun Primer Price November 2026: Majestic, Jotashield and Essence

A check of the official Mitra10 website on 11 November 2026 (default store MITRA10 Q-BIG) showed the jotun primer price for walls ranging from about Rp53,000 to Rp99,600 per litre, depending on the line and pack size. Essence Easy Primer 18 litres was the cheapest per litre (Rp962,700), while Ultra Primer was the most expensive (Rp1,885,500 per 20 litres). Majestic Primer 20 litres was listed at Rp1,286,800. These are Mitra10 public prices on that date, not homeX selling prices, and they can differ between stores.
Key Facts
- Majestic Primer white: 2.5 L Rp173,000 and 20 L Rp1,286,800, both in stock at the default store (2026-11-11, source: Mitra10 Majestic Primer 20 L (11 Nov 2026)).
- Jotashield Primer 07 white: 2.5 L Rp184,300 (in stock); 20 L Rp1,401,200 (out of stock, available at other stores) (2026-11-11, source: Mitra10 Jotashield Primer 07 2.5 L (11 Nov 2026)).
- Ultra Primer white 20 L Rp1,885,500 and 2.5 L Rp248,900, both out of stock at the default store (2026-11-11, source: Mitra10 Ultra Primer 20 L (11 Nov 2026)).
- Essence Easy Primer white 18 L Rp962,700 and 3.5 L Rp206,600; Tough Shield Primer 18 L Rp1,013,500 and 3.5 L Rp217,500 (2026-11-11, source: Mitra10 Essence Easy Primer 18 L (11 Nov 2026)).
- New Gardex Primer for metal and wood 0.9 L Rp99,200; items carry a flash-sale label that cannot be combined with other promotions (2026-11-11, source: Mitra10 New Gardex Primer 0.9 L (11 Nov 2026)).
Jotun primer price per pack and per litre
Jotun sells several wall primer lines matched to their topcoats: Majestic Primer for the Majestic system, Jotashield Primer 07 for the Jotashield system, Ultra Primer as a premium primer, and Essence Easy Primer and Tough Shield Primer in the more affordable range. On 11 November 2026, all Jotun items on Mitra10 carried a flash-sale label and were shown with a single price, without a struck-through price.
Per litre, Essence Easy Primer 18 L works out at about Rp53,483 and the 3.5 L pack at about Rp59,029. Tough Shield Primer 18 L is about Rp56,306 per litre. Majestic Primer 20 L is about Rp64,340 per litre, while the 2.5 L pack is about Rp69,200. Jotashield Primer 07 sits at about Rp70,060 (20 L) to Rp73,720 (2.5 L) per litre. Ultra Primer is the most expensive at about Rp94,275 (20 L) to Rp99,560 (2.5 L) per litre.
The gap between small and large packs of the same line is about 5–10% per litre. For Majestic Primer, buying 20 L is roughly 7% cheaper per litre than eight 2.5 L cans. For houses with many rooms, large packs are usually more efficient, but check stock, since some sizes were out of stock at the default store.
What each Jotun primer does according to the product pages
The Mitra10 page says Majestic Primer improves paint adhesion, forms an alkali and water barrier, and carries the Jotun EcoHealth claim. Jotashield Primer 07 is described as a water-based exterior primer that resists alkali attack and moisture, even though the listing title uses the words “Bagian Dalam Rumah” (interior), so check the can label before buying. The Essence Easy Primer page mentions use on new concrete after about 3 days of drying in good conditions, with moisture below 25% and pH below 11. These claims come from the store pages, not homeX tests.
For metal and wood, Jotun has New Gardex Primer 0.9 L at Rp99,200, described as odourless, quick-drying and containing anti-corrosive pigment. Its thinner, New Gardex Thinner 0.9 L, was listed at Rp84,000. For wood and trim there is Majestic Primer Wood & Trim 0.9 L at Rp102,300.
Tips for buying Jotun primer for a project
First, choose the primer to match the topcoat system and location: outside walls need an exterior primer that resists alkali and weather. Second, make sure new walls are dry enough before priming; the product page cites limits of 25% moisture and pH 11. Third, calculate quantity from wall area and the spreading rate on the technical data sheet, then add a reserve. Fourth, check stock at your nearest store, since Ultra Primer and Jotashield Primer 07 20 L were out of stock at the default store.
Mitra10 prices can change with the store and flash-sale period, and the product pages do not state VAT (PPN) status separately. homeX uses these public figures as a benchmark and can help prepare a list of primers and topcoats based on the wall area of your project.
jotun primer price: related articles and products
- Jotun paint prices 2026: Jotashield, Majestic, Essence and primers
- Wall primer prices 2026: Avitex, Dulux, Nippon, Jotun
- Wall sealer vs alkali primer vs undercoat: when each is needed
- Interior primer in the homeX catalog
- homeX building materials catalog
FAQ
What is the Jotun Majestic Primer 20 litre price in November 2026? On Mitra10 on 11 November 2026, Majestic Primer white 20 L was Rp1,286,800 (about Rp64,340 per litre) and in stock at the default store MITRA10 Q-BIG.
Which Jotun primer is cheapest per litre? Essence Easy Primer 18 L at Rp962,700, about Rp53,483 per litre, was the cheapest per litre among the Jotun wall primers checked.
Is Jotun Ultra Primer available? On 11 November 2026, Ultra Primer 2.5 L (Rp248,900) and 20 L (Rp1,885,500) were out of stock at the default store and available at other stores.
For building and renovation material needs, reach the homeX team on WhatsApp +62 821 1818 998, by email at homex9998@gmail.com or through our contact page.
Sources: Mitra10 Jotun search (11 Nov 2026); Mitra10 Majestic Primer 2.5 L (11 Nov 2026); Mitra10 Majestic Primer 20 L (11 Nov 2026); Mitra10 Jotashield Primer 07 2.5 L (11 Nov 2026); Mitra10 Jotashield Primer 07 20 L (11 Nov 2026); Mitra10 Ultra Primer 20 L (11 Nov 2026); Mitra10 Essence Easy Primer 18 L (11 Nov 2026); Mitra10 Tough Shield Primer 18 L (11 Nov 2026); Mitra10 New Gardex Primer 0.9 L (11 Nov 2026)